Board Of Directors Of Florists For Change Inc. Designs The Organization's Long Term Strategy

Board Of Directors Of Florists For Change Inc. Designs The Organization's Long Term Strategy The board of directors of Florists for Change Inc. Membership Database - In the next few months, FFCI will create and promote a membership database which will be available to members for use in florist-to-florist orders. A new "Supporter" category was created by the board for wholesalers and other industry providers who would like to assist FFCI in ways other than financially. Four core values to be offered to members were established: Branding - FFCI members will be licensed to use a phrase which will show the public that they meet the standards outlined above. S. The board created standards to define FFCI's florist members. "FFCI considers the florist-to-florist exchange of same-day delivered orders an essential part of a healthy retail florist industry. Members will be able to use the wordmark on their websites, door stickers and other advertising and packaging materials. Resource Center - FFCI's new website (coming soon!) will incorporate a resource center of helpful and informative links and documents, including: How to select a legal structure for your organisation How to read and understand financial information and improve your shop's margins and profits Best practices and new ideas Image library and tips on floral photography Order value matrix and analysis of delivery costs How to trademark and promote your shop's brand Templates to promote floral legislation against deceptive advertising in your state Blogs, links to webinars and articles from members and industry sources Regional meetings over the next few months are being planned for Las Vegas, Nashville, San Jose and more. ". Patent and Trademark Office. A more limited version of that searchable database will be made available to the public on a branded website (using the trademarked phrase) to allow consumers to find traditional retail florists and place orders directly. Advocacy - FFCI intends to be a united industry voice for traditional retail florists. The Board of Directors will meet again in Atlanta in January 2013, and an annual membership meeting will take place that summer. Board Of Directors Of Florists For Change Inc. Designs The Organization's Long Term Strategy Trade News selected by Local Linkup on 13/06/2012