| Survey: Few Shoppers Planning a Gadget Gift for Mother's Day
Even though plenty of shoppers are pleased to buy a Mother's Day gift online, few indicated that they would be getting Mom a gift that might enable her to do the same. Just 13 percent of respondents to PriceGrabbers' 2012 Mother's Day Shopping Survey said they'd be buying a computer, tablet, smartphone, or ereader for their mother this year. Not surprisingly, flowers were the top Mother's Day gift choice, with 43 percent of respondents telling PriceGrabber that's what they'll be getting for Mom in a couple of weeks, followed by gift cards (22 percent), clothing and accessories (17 percent), jewelry (15 percent), dinner or other date-type gifts (15 percent), and computers and electronics (13 percent). More than 50 percent of those survey said they plan to buy a Mother's Day gift online, with the majority saying free shipping was the biggest enticement to do so, following by price cuts and coupons. The price comparison service, part of Experian, polled more than 4,000 online shoppers from March 26 to April 9 about their plans for Mother's Day, which falls on May 13 this year. Those respondents who do plan on getting at tech-type present lean strongly towards tablets like Apple's iPad. "PriceGrabber anticipates that shoppers will seek out the perfect gift for under $100 this year and keep it traditional with flowers, gift cards and clothing," Graham Jones, general manager of PriceGrabber, said. Tablet computers have become one of the top-searched items on PriceGrabber this year. Survey: Few Shoppers Planning a Gadget Gift for Mother's Day |
Wednesday 25 April 2012
Survey: Few Shoppers Planning a Gadget Gift for Mother's Day
